How to motivate childrend - especially boys - to read a book? Give them their favourite topic football and find a good story!

That's what we are looking for with our programme "Lese-Kicker", the award for the best football children book and football youth book.
Every second year we call out to all German children publishing houses to send in their best footbook books for childen and the youth.
A prominent jury with Manuel Neuer, Joachim Król, Nia Künzer and others reads the shortlist books as well as 150 school classes.